Best Buy

Best Buy and Pacific Sales Mobile and Desktop Experience

CO-BRANDED EXPERIENCES:

Pacific Sales is one of multiple Best Buy brands that is merchandised through tailored branded experiences. Best Buy brands leverage both product and service online sales.

Customer & User Experience

EXPERIENCE RESPONSIBILITY:

Oversee and actively manage Best Buy e-commerce web and mobile web experiences and applications.

User experience team responsibilities encompass Best Buy Services, Stand Alone Services, Managed Services, Strategic Growth Initiatives, Geek Squad, Pacific Sales, Magnolia, Best Buy for Business, Best Buy Mexico, and Exclusive Brands.

PROJECT OBJECTIVES:

  • Identify the complete customer journey for each experience, includes; online search, online purchase in-store research, service attachment, and online scheduling
  • Launch piloted digital experiences in test markets to measure scalability for future core experience launches
  • Iterate service repair and installation digital SKU purchase allowing customers to choose completion via remote, in-store, or in-home fulfillment

Other Experiences